Career In Digital Marketing In India


Had this been 2018, you would have been laughing at me for writing a blog on Digital Marketing Job Opportunities in India. 8 years back digital marketing jobs in India were far from being mainstream. Indian companies were stuck with traditional, marketing practices and were not ready to change. Moreover, building digital marketing career in India wasn’t anticipated.

However, the evolving technologies along with market forces have made it mandatory to start doing digital marketing or sink. This is evident from the fact that Digital Marketing industry is worth $68 billion. When all other industries are stuck with a mere growth of 5 to 10 percent, the digital marketing industry is booming with 40% growth rate. Digital marketing has been successful in establishing a stronghold in the marketplace. With this shift in the marketing practice, a whole new pool of digital marketing job opportunities has been created which makes career in digital marketing in India as one of the best options for students and professionals.

According to Times of India, Digital Marketing will create 1.5 lac jobs in India by 2020. Therefore, we have come up with a list of digital marketing job opportunities in India you can go for in 2020. The list will offer the digital marketing salary range, skills required and scope of the career opportunities in Digital Marketing.

However, before jumping directly onto the list of digital marketing jobs in India, here are the major areas in the field of digital marketing.

Digital Marketing

Let’s explore different digital marketing career options. One of the most sought-after digital marketing job opportunities is for the profile of a digital marketing manager.

  1. Digital Marketing Manager

Digital Marketing Managers should have an experience of 5+ years, and if you have certifications that prove your expertise, then you will be hired easily. The demand for Digital Marketing Job Opportunities for experts is high as the companies are hunting for the same. Responsibilities of Digital Marketing Managers include leading the digital marketing team and reporting to the Vice President of Marketing of the company. They are also responsible for combining different components of digital marketing and making it efficient.

The digital marketing salary package of digital marketing experts ranges from 15 to 20 lacs per annum. Depending upon the experience, it can go as high as 40 lacs.

Search Engine Optimization (SEO)

The hype over Search Engine Optimization (SEO) has made many of us well-versed with what SEO is. Those dealing with SEO need to deal with the processes that affect the visibility of a website or a web page in a search engine’s unpaid results. According to the recent trends, using organic SEO techniques along with a PPC campaign, the expected click rate is 25% times more whereas the expected profit rate increases to 27%. As per these trends, the job opportunities with respect to SEO field are immense.

The average salary for SEO Manager is 353,396 per year.

2. Search Engine Optimizer (SEO Executive)

Instead of spending money on Google AdWords campaigns, with good search engine optimization, you can get free traffic from Google. This is the reason why there are tremendous opportunities relating to SEO executive. The responsibilities of an SEO executive or SEO expert involves keyword research, getting pages indexed, user experience optimization, using webmaster tools, managing duplicate content, and many more areas.

Skills required: An SEO expert should be an expert with the usage of various kinds of SEO tools in the market. For example, one of the best-known SEO tools for digital marketers is Moz.com. There are hundreds of more tools which an SEO expert should have a strong hold on to improve the company’s performance on search engines. SEO experts report to the digital marketing managers. However, most SEO expert does not manage a team and are individual contributors.

Social Media Marketing

Jobs related to Social Media Marketing deal with gaining website traffic or attention via social media sites. The aim is to center on efforts to create content that attracts attention and persuades readers to share it across their social networks.

According to Octane Research 2019, social media updates was the most looked after choice for achieving maximum customer engagement (46%). Also, social media tops the list of marketing activities being planned for 2019 with 66 percent.

If you wish to establish your career in Social Media industry, the average digital marketing salary you can expect is 328,300 per year.

It is better to start your carrer with digital Marketing.