WHAT IS CONTENT MARKETING:
Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or Increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
The idea central to content marketing is that a brand must give something valuable to get something valuable in return.When businesses pursue content marketing, the main focus should be the needs of the prospect or customer. Once a business has identified the customer’s need, information can be presented in a variety of formats, including news, video, white papers, e-books, info graphics, email newsletters, case studies, how-to guides, question and answer articles, photos, blogs, etc.
Content Marketing Tools for Career Growth in Coimbatore
Web analytics tool
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
Social Media Analytics tool
Social Media Analytics as a part of social analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses
Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as tweets, shares, likes, and hyperlinks) using sophisticated tools and techniques. It is also an art, interpreting and aligning the insights gained with business goals and objectives. To get value from analytics, one should master both its art and science.
Search analytics tool
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes.The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO). In other words, search analytics helps website owners understand and improve their performance on search engines, for example identifying highly valuable site visitors.or understanding user intent.
Search analytics includes search volume trends and analysis, reverse searching (entering websites to see their keywords), keyword monitoring, search result and advertisement history, advertisement spending statistics, website comparisons, affiliate marketing statistics, multivariate ad testing.
Content audit tool
A content audit is the process of evaluating content elements and information assets on some part or all of a website. A content audit is an accounting of all currently published web content and a cornerstone of content strategy.It is a qualitative analysis of information assets on a website; that is, the assessment of content and its relationship to surrounding information assets within specified website content analysis parameters.
Content creation tool
Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication.
Typical forms of content creation include maintaining and updating web sites, blogging, photography, video graphic, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.
Content curation tool
Content curation is the process of gathering information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.Traditionally, a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library, or archive) is a content specialist charged with an institution’s collections and involved with the interpretation of heritage material.
Content optimization tool
Content optimization is a process by which a content provider is able to use a variety of techniques to improve search results and ranking, as well as extend the value of core content by automating the content management process to develop new Web pages on the fly. They are five important process to optimize our content Title , url, meta keyword, meta descripition, Heading.