6 METRICS FOR INCREASING DOMAIN AUTHORITY
What is Domain Authority (Definition)
Domain authority (DA) is a website metric developed by Moz which predicts how well a domain or website will rank in search engine results.Domain authority score ranges from 0 to 100 where the greater your DA, the more likely you are to have high traffic and strong search engine ranking positions (SERPs).
As a business owner, Domain Authority is probably one of the most important metrics to track for your SEO.
How do you check your Domain Authority?
MOZ Domain Authority Checker:The best place to check your Domain Authority is through Open Site Explorer by Moz.
GOOGLE: Simply search using search engine,there are several free domain authority checkers that have no limits. The two that I checked and works fine are: Simple Domain Authority Checker and Bulk Domain Authority Checker.
What is a Good Domain Authority Score?
Well, the best domain authority score any website can have is 100. However it’s very difficult to get there.Well, DA is really a relative factor. If your domain authority score is 10, then you should strive to get to 20.
Having a domain authority higher than 50 is usually an achievement. However if you’re at 50, then you should try to get 70 or 80.The bottom line is work towards improvement.
Domain Authority Ranking Factors
Domain authority can be summarized into 3 key areas:
Linking Root Domains
– In domain authority score, a high value is placed on the quality of domains (sites) linking to you. In other words, it’s not about the quantity of links but rather the quality of links.
- Social Signals –
The number of shares and likes your articles get on a social platform is also a factor in increasing your domain authority.
- Quality Content –
Quality content is the only way you’re going to achieve the first-two, so indirectly it is the most important domain authority ranking factor.
How to Improve Domain Authority?
- Master On-Page / Technical SEO
The easiest way to do this is to install and setup Yoast SEO plugin.Basically you need to have a good site structure. How can you do that?
- Add SEO Friendly URLs
- Optimize Your Meta Title and Description
- Add a Sitemap
- Add Breadcrumbs / Improve Navigation
- Add Alt Tags for Images
All the basics of SEO which will automatically put you above majority of your competitors.
- Create High Quality Linkable Content
You really have to step up your content marketing game by creating high-value shareable content.Think outside the box 1000 – 2000 words long, curation of tips or data-heavy infographics.
- Improve Your Internal Linking Game
Interlinking your content is equally as important as getting external backlinks. Interlinking weaves a network within your site benefiting both the user and search engines.Since you’re creating all this amazing content, find a way to link them to each other whether that’s inside the post, using related posts widgets, popular post widgets, etc.
- Get High Quality BackLinks
One of the most important domain authority ranking factors is linking root domains.By creating high quality content, you’re improving your chances of getting backlinks, but you shouldn’t stop there.
Try reaching out to influencers in your space and letting them know about your content. Before you do that, make sure to become part of their community by commenting on their blog, engaging with them on Twitter, etc.Blog commenting can still get you backlinks. Even though they’re nofollow, I believe it still helps your overall domain authority.
You may even score a guest posting opportunity by doing that.Another proven way to get placements is through guest posting. I have written an article on how to get featured on almost any blog in the world.
- Remove Toxic Backlinks
It’s possible that you made a mistake of hiring a bad SEO person or someone from fiverr to build bad backlinks for you.you should evaluate your link profile and clean it up by disavowing low-quality spam links.
How do you do that? First setup Google Webmaster Tools on your website.After that follow guide by Google.
- Improve Your Social Media shares
One of the best ways to get your articles discovered and shared is through social media.Improving your social media presence also helps bring referral traffic as well as brand value / authority.
Social signals also play a role in your domain’s authority. Make a constant effort to engage with your community on social media.
If your’e a beginner in seo, you must follow the above steps or strategies, it s surely helps to increaseour domain authority and website traffic.