75% of SEO is off-page and 25% is on-page
There are two key elements to improving your SEO: attracting links and making your content relevant for the word people are searching for. These elements are known as off-page (on someone else’s site) and on-page (your site).
It’s important to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly you want to create content others want to link to. Search engines view these links as “votes” telling the search engines that your site is a valuable one for people searching for an answer.
Page titles are the most important on-page element after content
The biggest mistake most websites make is not having an effective page title. As the second most important on-page SEO element (after relevant content), it is essential to have a targeted page title.
The page title is at the very top of your browser on the tab. It also is what shows up on Google when people search. In addition to editing the page title, it’s important to include the keywords in the H1 text, alt tags and paragraph text on the page.
The top 5 results get 75% of the clicks
In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.
Google+ is the highest correlated social factor for SEO ranking
As social media has become a primary form of communication, search engines have begun to factor your social network in to the results you see. This is called “social search.”
In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.
The top 5 search results on the SERPs get 75% of user clicks.
The meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results.
Make your meta descriptions unique on each page. This will attract clicks depending on each searcher’s interests. In fact, Google’s own Matt Cutts noted recently that it is actually better to have no meta descriptions than to have duplicate meta descriptions.