Negative SEO on-page Factors


Factor
#

NEGATIVE
SEO ON-Page  Factors

Brief Note

1

Text presented in graphics form only
No ACTUAL body text on the page

Text represented graphically is invisible to search engines.
 2

Over optimization penalty(OOP)

Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.
3

Link to a bad neighborhood

Don’t link to link farms, FFAs (Free For All’s)
Also, don’t forget to check the Google status of EVERYONE you link to periodically. A site may go “bad”, and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.
4

Redirect thru refresh metatags

Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh.
5

Poison words

The word “Links” in a title tag has been suggested to be a bad idea.
6

Keyword stuffing threshold

In body, meta tags, alt text, etc. = demotion
7

Excessive Javascript

Don’t use for redirects, or hiding links
8

Robot exclusion “no index” tag

Intentional self-exclusion
9
Poor spelling and grammar Pages that are higher quality and more reputable (i.e. higher PageRank) tend to use better spelling and grammar. Demotion for bad spelling is highly logical.
10
Thin Content Very little text on the page (Panda)
11
Low Quality Pages Now, never acceptable (Panda)
12
Drop-Down Menus Cover Text Not allowed – poor experience
13
Session IDs – URL Google says “don’t use them”
14
Link-Stuffed Footers Discouraged, unless closely related
BAD ADS
15
Ads Above the Fold Too many ads above the fold
16
Too Many Ads Period Too many ads period
17
Bad Kinds of Ads Google doesn’t like Fixed ads, Floating ads,
Interstitial ads, In text ads, Pop-up ads, Pop-under ads