Positive SEO OFF-Page Factors


Factor
#

POSITIVE
SEO OFF-Page  Factors

Brief Note

1

Page Rank 

Based on the Number and Quality of links to you
Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed.
 2

Total incoming links (“backlinks”)

Historically, FAST counted best (www.alltheweb.com).
No more – Yahoo (parent) broke it.In Yahoo search, type in:
linksite:www.domain-name.com
linkdomain:www.domainname.comTry MSN –
http://beta.search.msn.com
Use link:www.domainname.comCurrent TYPICAL Backlink Reporting Ratios –
Google – 30 links
MSN – 1,000 links
Yahoo – 3,000 links

FOR EACH INCOMING LINK :

3

Page rank of the referring page

Based on the quality of links to you
4

Anchor text of
inbound link to you

Contains keyword, key phrase?
#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you?
5

Age of link

Google patent – Old = Good.
6

Popularity of referring page

Popularity = desirability, respect
7

Position of link on referrer page

Early in HTML is best
8

Keyword density on referring page

For search keyword(s)
9

Link from “Expert” site?

Google patent – Big time boost (Hilltop Algorithm)
Recently reported to give a big boost !
10

Image map link?

Problematic?
11

Javascript link?

Problematic- attempt to hide link?
DIRECTORIES :
12

DMOZ category?

Theme fit category?
General or geographic category? Both are possible, and acceptable.
13

Site listed in Yahoo Directory?

Big boost – You can get in by paying $299 each year.
Many swear it is worth it – many swear it isn’t.

In 2014, Yahoo abandoned its directory.
14

Site listed in LookSmart Directory?

Boost? Another great vote for your site.
The Looksmart directory, acquired from Zeal in 2000, was closed in 2006.
15

Site listed in other directories (About, BOTW, etc.)

Directory listing boost (If other RESPECTED directories link to you, this must be positive.)
16
Site Directory – Tree Structure Influences SERPs – logical, consistent, conventional
17
Site Map and more site map Complete – keywords in anchor text
18
Site Size Previously, many pages preferred – conferred authority upon site, thus page. Bigger sites = better SERPs
Now, fewer pages preferred, due to proliferation of computer-generated pages. Google has been dropping pages like crazy.
19
Site Theming Site exhibit theme? Use many related terms?
Have you used a keyword suggestion tool?
A thesaurus?
PAGE METRICS – USER BEHAVIOR:

Currently implemented through the Google tool bar?

20

Page traffic

Google patent – # of visitors, trend
21

Page Selection Rate – CTR

Google patent – How often is a page clicked on?
22

Time spent on page

Google patent – Relatively long time = indicates relevance hit
23

Did user Bookmark page?

Google patent – Bookmark = Good
24

Bookmark add/ removal frequency

Google patent – Recent = Good?
SITE METRICS – USER BEHAVIOR :

Currently implemented through the Google tool bar?

25

Site Traffic

Google patent – # of visitors, increasing trend = good
26

Referrer

Authoritative referrer?
27

Keyword

Keyword searches used to find you
28

Time spent on domain

Relatively long time = indicates relevance hit
Add brownie points.
DOMAIN OWNER BEHAVIOR : 
29

Domain Registration Time

Google patent – Domain Expiration Date
Register for 5 years, Google knows you are serious.
Register for 1 year, is it a throw-away domain?

POSITIVE Off-Page Factors 

30
Authorship Reputation Stressed in 2017 rating guidelines
E, A, T Compliance
Expertise, Authoritativeness, Trustworthiness
31

Expertise

– Fame? (Everyone in his area knows author)
– Accomplishments? (list)
– Published works? (Prolific?)
– Large body of work? (Prolific?)
– Uncontroversial? (Universally respected)
32

Authoritativeness

– IQ Test results? Mensa membership?
– College?
– Degree?
– GPA?
– Past job titles?
– Current Employer?
– Current job title?
33

Trustworthiness

– Web Rep? (No bad press?)
– Email address? (Is a graphic still OK?)
– Contact page link on every page? (accessibility)
– Physical address required? (or just snail-mail)
– Telephone number? (OK to use graphic?)
– Privacy policy?
34
Fast Load Speed Google has REALLY stressed reducing load time. Toward that end, I have removed Google analytics, as well as Google+, which slowed my site down more than anything else.

Do you notice your status bar when it frequently says, “Waiting for Google Analytics”? Fixed.

35
Google+ Adoption A possible coming factor, or not.
36
Google+ Participation A possible coming factor, or not.
37
Compliance Do you do what you are told?
Implement ALL Google suggestions, or suffer the consequences. Google AdSense degrades you on their “Scorecard”, for not fully complying with their suggestions (ad sizes, image ads, etc.).I find some of their “suggestions” disingenuous. Good for them, not so good for you. How hard do I get whacked for not implementing them? If you think “not at all”, then think again – “We do not take any account actions based on your scores”. (“But you had better do what we suggest.”)
38
Social Signals How many incoming links do you have from social media, such as Facebook, Google+, LinkedIn, Pinterest, StumbleUpon, Twitter, etc.? Prominent social sites linking to you enhance the credibility of your site, and result in higher Google ranking.