Positive SEO ON-Page Factors


Factor
#

POSITIVE
SEO ON-Page  Factors

Brief Note

KEYWORDS 

  Google patent – Topic extraction
For keyword selection, try Google Ad Words – Google Trends

1

Keyword in URL

  First word is best, second is second best, etc.

2

Keyword in Domain name

  Same as in page-name-with-hyphens

Keywords – Header

3

Keyword in Title tag

  Keyword in Title tag – close to beginning
Title tag 10 – 60 characters, no special characters.

4

Keyword in Description meta tag

 Shows theme – less than 200 chars.
Google no longer “relies” upon this tag, but will often use it.

5

Keyword in Keyword metatag

 Shows theme – less than 10 words.
Every word in this tag MUST appear somewhere in the body text. If not, it   can be penalized for irrelevance.
No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses   this  tag, but others do.

Keywords – Body

6

Keyword density in body text

 5 – 20% – (all keywords/ total words)
Some report topic sensitivity – the keyword spamming threshold % varies   with the topic.

7

Individual keyword density

 1 – 6% – (each keyword/ total words)

8

Keyword in H1, H2 and H3

 Use Hx font style tags appropriately

9
Keyword font size  “Strong is treated the same as bold, italic is treated the same as       emphasis” . . . Matt Cutts July 2006

 

Keywords – Other
10
Keyword in alt text  Should describe graphic – Do NOT fill with spam
(Was part of Google Florida OOP – tripped a threshold – may still be in   effect to some degree as a red flag, when summed with all other on-     page  optimization – total page optimization score – TPOS).
11
Keyword in links to site pages (anchor text)  Links out anchor text use keyword?
NAVIGATION – INTERNAL LINKS (on site)
12
To internal pages- keywords?  Link should contain keywords.
The filename “linked to” should contain the keywords.
Use hyphenated filenames, but not long ones – two or three hyphens only.
13

All Internal links valid?

 Validate all links to all pages on site.
Use a free link checker. I like this one.
NAVIGATION – OUTGOING LINKS – 54
14
To external pages- keywords?  Google patent – Link only to good sites. Do not link to link farms.   CAREFUL – Links can and do go bad, resulting in site demotion.   Unfortunately, you must devote the time necessary to police your   outgoing links – they are your responsibility.
15
Outgoing link Anchor Text  Google patent – Should be on topic, descriptive
16
Link stability over time  Google patent – Avoid “Link Churn”
OTHER ON-Page Factors
17
File Size  Try not to exceed 100K page size (however, some subject matter, such   as  this page, requires larger file sizes).
Smaller files are preferred <40K (lots of them).
18
Hyphens in URL  Preferred method for indicating a space, where there can be no actual   space
One or two= excellent for separating keywords (i.e., pet-smart, pets-mart)
Four or more= BAD, starts to look spammy
Ten = Spammer for sure, demotion probable?
19
URL length  Keep it minimized – use somewhat less than the 2,000 characters allowed  by IE – less than 100 is good, less is even better
OTHER ON-SITE Factors
20
Site Size  Google has caught on and dumped millions of pages, or made them   supplemental.
21
Site Age  Google patent – Old is best. Old is Golden.
22
Age of page vs. age of site  Age of page vs. age of other pages on site
Newer pages on an older site will get faster recognition.