Professional Digital Marketing Course
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Through the Introduction to Digital Marketing course, you will gain a high-level understanding of Web Analytics, Search Engine Optimization (SEO), Social Media Marketing, Pay Per Click Advertising (PPC), Conversion Optimization, Content Marketing, Mobile Marketing, Marketing Automation and Programmatic Buying, enabling you to take informed decisions and strategize your online marketing efforts. This course is suitable for all business roles from fresh recruits to function heads and business owners and is the stepping stone to begin your digital marketing learning journey.
Course Information
Professional Digital Marketing course Objectives
Digital Evaluation
- The days of cold-calling, knocking on doors, and using traditional advertising are over.
- The average person spends at least 5 hours per day online.
- This simple fact is all the reason why you need digital marketing strategy.
The following course will enable participants to:
- Understand the basics of digital media, its power and potential
- Discover and internalize online marketing strategies
- Understanding of SEO, PPC, Social Media, Web Analytics and Content Marketing
- Gain the context to take business decisions involving the digital media and online marketing
- Get ready to deep dive into advanced online marketing topics
Professional Digital Marketing Course syllabus
Professional Digital Marketing Course Online
Course Topics
Module 1 - Induction Program
Soft Skills
- Goal Setting
- SWOT Analysis
- Business Communication
- Time Management
- Team Building
- Project Management
Technical Skills
- HTML Basics
- CSS Introduction
- Web Graphics and Tools
- Bootstrap Introduction
Module 2 - Publishing Website
- Open Source Introduction
- Content Management System
- Blogging
- E-Commerce
Module 3 - Website Maintenance
- Website Backup and Restore
- Website Maintenance
- Website Security
Module 4 - Project
- Live Project
- Adsense
- Affiliation
- Revenue making programs
Module 5 - Digital ACE
- Branding and Awareness
- AIDA
- Conversion
- CRM
- Engagement
Module 6 - Search Engine Optimization
- How Search Engine Works
- Site structure and Sitemaps
- Keyword Analysis and Tools
- Positive ON-Page SEO Factors
- Negative ON-Page SEO Factors
- Positive OFF-Page SEO Factors
- Negative OFF-Page SEO Factors
- Rankings and Positions
- Analyzing Tools
- Webmaster Tools
MODULE 7: ON PAGE OPTIMIZATION
- Domain Selection
- Hosting Selection
- Meta Data Optimization
- URL Optimization
- Internal Linking
- 301 Redirection
- 404 Error Pages
- Canonical Implementation
- H1, H2, H3 Tags Optimization
- Image Optimization
- Optimize SEO Content
- Check For Copy scape Content
- Landing Page Optimization
- No-Follow And Do-Follow
- Indexing And Caching
- Creating Xml Sitemap
- Creating Robot.Txt
- SEO Tools And Online Software
MODULE 8: OFF PAGE OPTIMIZATION
- Link Building Tips & Techniques
- Difference Between White Hat And Black Hat SEO
- Alexa Rank, Domain
- Authority, Backlinks
- Do’s & Don’ts In Link Building
- Link Acquisition Techniques
- Directory Submission
- Social Bookmarking Submission
- Search Engine Submission
- Web 2.0 Submission
- Article Submission
- Press Release Submission
- Forum Submission
- PPT Submission
- PDF Submission
- Classified Submission
- Business Listing
- Blog Commenting
Module 9 - Google Analytics
- Analytics Introduction
- Accounts, Properties and Tracking
- Configuration
- Goals
- Filters and Reports
Module 10 - Social Media Optimization
- Facebook Pages
- Youtube Channels
- Google Plus
Module 11 - Search Engine Marketing
- PPC Introduction
- Google Adwords
- Keywords Selection
- Campaigns, Ad Groups, Ads
- Budget and Bidding
- Landing Pages
- Reports and Analyze
- Facebook Ads
- Bing, Yahoo Ads
Module 10 - Channels
- Email Marketing
- Affiliate Marketing
- Content Marketing
- Mobile Marketing
- Inbound Marketing
- Google Adsense
MODULE 12: INTERVIEW PREPARATION
- Resume Preparation
- Interview Question Preparation
Professional Digital Marketing Course Introduction
Coaches
i7 Administrator