What is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine. Search Engine Optimization (SEO) plays a fundamental role in scaling up sales and speed up the growth of a completely online business or an offline business. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
Now Search Engine Optimization (SEO) is becoming a recognized career worldwide. With plenty Search Engine Optimization (SEO) Career Opportunities available in all sector’s of business, so now Search Engine Optimization (SEO) is a preferred career choice available among younger students.
What are the Reasons to Choose SEO as Your Career?
High demand for SEO services: With an increase in demand for SEO services, employment opportunities in the industry are also increasing. Now, when sites have increased in number and doing great business, an expert SEO has become the need of the companies. Therefore, you can expect more job opportunities in the Digital Marketing industry.
Make Good Money: SEO is a profession that can be practiced while working for a company or as a solo practitioner. It is worth noting that the SEO employees is equal to or even higher than that of developers, designers and marketers. If you are still not confident that you can work on your own, you can start a SEO job, learn a small and then start your own company.
High Value service: Many companies offer key solutions that include Web design, Web development and SEO optimization. In fact, many clients expect that when they hire somebody to make their site, the site will be SEO friendly, so if you are good both as a designer and a SEO expert, you will be a truely valuable professional.
On the other hand, many other companies are dealing with SEO only because they feel that this way they can concentrate their efforts on their major strentgh – SEO, so you can consider this possibility as well.
Lots of Learning: who comes from design, development or web administration, SEO might look not technical enough and you feel that you will downgrade if you move to SEO. you can learn a LOT from SEO, so if you are a talented techie, you are not downgrading but you are actually upgrading your skills packages.
SEO courses: SEO is a great career, have a look at the available SEO courses and exams for SEO practitioners.
Why SEO industry is growing?
- Increased use of search engines .
- Large brand advertisers are using SEO.
- Traditional or Direct marketers are increasingly adopting SEO.
- Growth in the number of local search request with mobile web searches.
- Google search result page is more trustworthy than Ads.
SEO Job Categories:
Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:
- Business Management/Development
- Link Building
- Event Management
- Organic Search Engine Optimization
- Social Media Analyst
- Web Development/Programming
- Web Design
- Offline Marketing/Advertising
- Public Relations/Reputation Management
- Paid Search/PPC Management
- Web Design
Scope of SEO
Nowadays Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It’s one of the most happening areas and there are a good number of job opportunities in the field of SEO.
Every website is looking to SEO services for itself either internally or externally depending on its budgets and expertise at hand.