Digital Marketing


Diploma in Digital Marketing is an unique program for Corporate Promoter and even an unemployed graduates. The growth of E-Commerce, Social Media, Smart Phone etc. makes Digital marketing a priority for businesses around the world and Digital Marketing Professionals are in high demand.   Chief  Digital Officers, Chief Marketing Technologist, Chief Marketing Officer are some of highly paid positions in Industry.

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is an activity carried out to promote products or services of a business over the Internet.

Our Digital Marketing Training Program divided into 50 sessions is created by professionals in the Digital Marketing Industry and aims to give you an overview of all marketing channels in Digital Media including SEO, SEM, Social Media, Online Advertising, Email Marketing, Content Marketing, Website Design, Web Analytics and Online PR. This course will help the students with the skills that will help them to successfully manage the Digital Marketing Strategies in real time.

 Course Methodology

The course is designed to develop essential skills.  Each batch will have Team of Five students.  They will work as Team.  This team will learn, work and produce results together.  The learning environment will be similar to working environment.  One to  one Training, Group Lectures, Assignments, Tests and  Live projects are modes of training.  Technical skills and Business skills will be developed for Career and Entrepreneurship Development.

 

Eligibility: B.E., B.Sc., M.Sc., MBA should have laptop.
Course Duration: 150 hrs
Full time : 5 hours per day from Monday to Friday
Part time: 3 hours per day (or) saturday & sunday
Timing: Batch 1: 9.30am to 2.30 pm; Batch 2: 2.30pm to 7.30pm
Total Seats : 20 only
Certification: Digital Marketing Certification / Google Analytics Certificate / Google Adwords Certification

Syllabus:

Module 1 -  Induction Program

Soft Skills

  • Goal Setting
  • SWOT Analysis
  • Business Communication
  • Time Management
  • Team Building
  • Project Management

Technical Skills

  • HTML Basics
  • CSS Introduction
  • Web Graphics and Tools
  • Bootstrap Introduction

Module 2 -  Publishing Website

  • Open Source Introduction
  • Content Management System
  • Blogging
  • E-Commerce

Module 3 -  Website Maintenance

  • Website Backup and Restore
  • Website Maintenance
  • Website Security

Module 4 - Project

  • Live Project
  • Adsense
  • Affiliation
  • Revenue making programs

Module 5 - Digital ACE

  • Branding and Awareness
  • AIDA
  • Conversion
  • CRM
  • Engagement

Module 6 - Search Engine Optimization

  • How Search Engine Works
  • Site structure and Sitemaps
  • Keyword Analysis and Tools
  • Positive ON-Page SEO Factors
  • Negative ON-Page SEO Factors
  • Positive OFF-Page SEO Factors
  • Negative OFF-Page SEO Factors
  • Rankings and Positions
  • Analyzing Tools
  • Webmaster Tools

Module 7 - Google Analytics

  • Analytics Introduction
  • Accounts, Properties and Tracking
  • Configuration
  • Goals
  • Filters and Reports

Module 8 - Social Media Optimization

  • Facebook Pages
  • Youtube Channels
  • Twitter
  • Google Plus
  • Linkedin

Module 9 - Search Engine Marketing

  • PPC Introduction
  • Google Adwords
  • Keywords Selection
  • Campaigns, Ad Groups, Ads
  • Budget and Bidding
  • Landing Pages
  • Reports and Analyze
  • Facebook Ads
  • Bing, Yahoo Ads

Module 10 - Channels

  • Email Marketing
  • Affiliate Marketing
  • Content Marketing
  • Mobile Marketing
  • Inbound Marketing