SEM Training

Search Engine Marketing (SEM) Training in Coimbatore offered by I7 Digital Academy in BTM Layout enables the students to learn the most advanced concepts of paid advertising. SEM PPC training covers all forms of paid ads like PPC, search advertising, Display advertising, shopping ads, mobile ads and Video ads. At the end of the SEM course you will be eligible to Google certification for Adwords.

After completion of SEM training in Coimbatore you can get a job in companies as a SEM analyst or start growing your own business. You will be eligible to take up Google Certification for Adwords once you have completed SEM course.


During the SEM Course, we teach you to optimize your website and ads to outperform the competition using effective PPC and Display campaigns. Know how to drive high quality traffic to your site by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image and landing page optimization.

Identify how to reach your marketing goals by including strong SEM techniques and paid search strategies along with the overall digital marketing plan. This SEM course will cover planning pay-per-click campaigns, keyword groups and geo-targeting to get the most out of your paid search engine marketing. Learn to manage and optimize your campaigns for improved performance and value-added content to be leveraged across all online channels. Measure the success of these techniques to evaluate what works best for website conversions.

  • SEM training offered by experienced consultants
  • Work on live SEM projects and gain hands on experience
  • Practical classes to demonstrate real-time scenarios
  • Opportunity to execute your learning practically
  • 100% Placement Support for full time/freelancing/internship opportunities
  • SEM Overview
  • Pre-Course Preparation
  • Introduction To Digital Marketing
  • Adwords Fundamentals
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
  • Analytics
  • Tools and Best Practices
  • Google My Business
  • Graduate Students in final semester
  • Fresher’s and Job seekers post-graduation
  • Working Professionals who wish to change their career
  • BPO Employees
  • Freelancers
  • Marketing Professionals
  • Brand Managers
  • Entrepreneurs
  • Start Ups

In the final words, the PPC has evolved as an extremely versatile search engine marketing technique by the virtue of which quick and speedy results and immense traffic volume can be sought for the targeted websites. Thus, the scope of PPC has increased manifolds and it won’t be an exaggeration to state that people prefer PPC more than its counterparts SEO and SMO. Therefore, at Wings IT Solutions, we impart an indepth analysis and every minute detail in regard to keywords and sophisticated accounts handling for the purpose of optimizing clicks and to gather more business than your competitors.
Following topics are emphasized during such PPC practice and training:

PPC Course Syllabus

Intro to Google Adwords Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Benefits and features of AdWords

  • Cost
  • Timing
  • Flexibility

Basic Terminology

  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

Benefits and features of AdWords

  • Account
  • Campaign
  • Ad Group
  • Keywords
  • AdWords Interface
  • Campaign management tab

Session 2: Proper Account Setup

  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding locations
  • Writing ad creatives
  • Editorial policies
  • Ad writing exercise
  • Building a keyword list
  • Best practices
  • Match typeso
  • Broad, phrase, & exacto Negative keywords
  • Setting bids and budgetso Daily budgeto Minimum & Maximum bids
  • Using the Traffic Estimator

Editing Campaign Settings

  • Basic settings
  • Setting start and end dates
  • Budget options
  • Delivery methods + Standard & Accelerated
  • Networds and Biddingo
  • Choosing content or search
  • Ad schedulingo
  • Multiplying bidso
  • Setting times of day that you want your ads to run
  • Ad Servingo Setting ads to “Optimize” or “Rotate”

Session 3: Advanced Features

  • Optimization
  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network


  • Creating and analyzing reports
  • Saving reports and report templates
  • Building a keyword list
  • Best practices
  • Setting bids and budgetso Daily budgeto Minimum & Maximum bids
  • Using the Traffic Estimator

Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic
  • Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

PPC Course Fees:

Course Fees: 8,000 INR
Class Duration: Monday – Frida (Regular – 2 Hours)
Saturday – Sunday (Weekend- 3 Hours)
Course Duration: 1 Month (Regular) and 1.5 Months (Weekend)
Timings: 8:00 AM – 8:00 PM All 7 Days Open