Digital Marketing


 

15% THEORY

+ 85% PRACTICAL

 

Digital Marketing certificate course is designed by our experts to bridge skills gap in digital marketing industry.

Our digital marketing course provides hands-on experience, group discussions, interactive learning sessions and assignments for practice 

 

 

DIGITAL MARKETING TRAINING

KEY HIGHLIGHTS

  • Experienced and passionate trainers
  • Smaller Batch Size (Less than 10)
  • Live project for learning and practice
  • 100% Placement Assistance
  • Live notes on our website and blogs
  • Keep track of progress of every student
  • Interview questions and Answers

Diploma in Digital Marketing is an unique program for Corporate Promoter and even an unemployed graduates. The growth of E-Commerce, Social Media, Smart Phone etc. makes Digital marketing a priority for businesses around the world and Digital Marketing Professionals are in high demand.   Chief e-Marketing Consultants, Chief Marketing Analyst, Chief Marketing Officer are some of highly paid positions in Industry.

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is an activity carried out to promote products or services of a business over the Internet.

Our Digital Marketing Training Program divided into 50 sessions is created by professionals in the Digital Marketing Industry and aims to give you an overview of all marketing channels in Digital Media including SEO, SEM, Social Media, Online Advertising, Email Marketing, Content Marketing, Website Design, Web Analytics and Online PR. This course will help the students with the skills that will help them to successfully manage the Digital Marketing Strategies in real time.

 

For Job-Seekers

Digital Marketing course will add weight-age to your profile;Digital marketing is a booming industry is expected to create 10 Lac jobs in 2019.

 

 

For Professionals

Learning digital marketing will help you enhance your career dimensions and make you eligible for managerial positions in any organization.

 

 

For Entrepreneurs

Grow your business by learning the advanced digital marketing course that enables you to engage with online audience and increase your sales.

 

 Course Methodology

The course is designed to develop essential skills.  Each batch will have Team of Five students.  They will work as Team.  This team will learn, work and produce results together.  The learning environment will be similar to working environment.  One to  one Training, Group Lectures, Assignments, Tests and  Live projects are modes of training.  Technical skills and Business skills will be developed for Career and Entrepreneurship Development.

 

 

Foundation Course

Rs.15,499-/

 

Module 1-6

Duration: 30 hrs

Recommended for Working Professionals, Business owners and Students who needs quick overview of Digital Marketing and how to implement digital marketing.

 

 

 

Professional Course

Rs.34,999-/

 

Module 1-12

Duration: 90 hrs

In-depth, practical and career oriented Digital Marketing course with placement support for students who have completed any degree & interested in marketing.

 

 

 

Master in DM Course

Rs.49,999-/

 

Module 1-32

Duration: 150 hrs

This course is specially designed for the individuals that are looking to harness the power of internet to excel in their job profile, business or any other projects.

 

 

Digital Marketing Training Benefits

STUDENTS / Job Seekers

• After your Degree, Learn this course and get job
• Enter into E-commerce or IT/Software Industry with Good Salary.
• While doing job, Earn extra Money working as an SEO Freelancer
• Digital Marketing has a good scope in future

BUSINESS OWNERS

• Owns a Business, want your business Presence online? then this course best suits
• Learn How to promote your business website on internet
• Cost Effective Advertising Mediums like SEO, PPC, Social networking, Mobile Marketing and etc…
• Increase Visitors to your website.
• Increase Sales by 500%
• Better Return on Investment ROI compared to traditional marketing
• We make you Experts to manage marketing activities by yourself.

WORKING PROFESSIONALS

• Not Satisfied with your current JOB? Become an In-Demand Web Marketing Professional
• the job market is booming and brands are putting more of a focus on digital marketing than ever before.
• Make the shift from Offline marketing to Online Promotions.
• Generate more Money working as a Freelancer.
• Get Paid More Than Your Peers, digital salaries are rising faster in 2016 than in the previous five years.

 

CourseDigital Marketing Course

Eligibility: B.E., B.Sc., M.Sc., MBA should have laptop.
Course Duration: 150 hrs
Full time : 2 hours per day from Monday to Friday
Part time: 5 hours per day (or) saturday & sunday
Timing: Batch 1: 10.00am to 12.00 pm; Batch-ii: 2.00pm to 4.00pm
Total Seats : 20 only
Certification: Digital Marketing Certification /
Google Analytics Certificate / Google Adwords Certification

Certifications and Job Support

We help the trainees to get Google certification and also provide guidance to get placed in digital marketing job in High paying industry.

Additional Free Benefits

  • • 25,000 Rupees Worth Tools
  • • Projects: You work on Real Life Case Studies
  • • Free Technical Support after Course Completion
  • • Did you miss any classes? Back up Classes Available
  • • Free Technical Support on Freelancing Projects to Earn more Money
  • • Free Wifi and LAB Facility

 

30+ MODULES | 50+ TOPICS | 20+ JOB PROFILES

Don't waste time, become a Digital Marketing expert to earn more than what your friends can earn.

Call- +91 82209 79379

 

 

digital marketing training

Soft Skills

SWOT, Goal Setting

 

 

digital marketing course

Overview

SEO, Digital Marketing

 

 

digital marketing training

Technical Skills

HTML, CSS, Info Graphic

 

 

digital marketing institute

Publishing Website

CMS, ECommerce, Blogs

 

 

seo training institute

SEO

Search engine optimization

 

 

google analytics training

Google

Webmaster & Analytics

 

 

SEM Training, Social media optimization

SEM

Search Engine Marketing

 

 

SMO Training Course

SMO

Social Media Optimization

 

 

SMM Training, Social media Marketing, Facebook Marketing

SMM

Social Media Marketing

 

 

Whatsapp marketing Training

Mobile app

Whatsapp Marketing

 

 

email, content marketing training

Engagements

Email & Content Marketing

 

 

lead generation training, digital marketing course

Conversion

Business Lead Generation

 

 

ORM, online reputation, digital marketing course

ORM

Online Reputation Management

 

 

ecommerce training, digital marketing course

Sales

Ecommerce & Mobile Marketing

 

 

affiliate marketing, digital marketing course

Affiliate Marketing

Revenue making programs

 

 

google adsense training, digital marketing course

Adsense

Revenue making programs

 

 

Digital Marketing Course Syllabus

 

Foundation Course Syllabus

Digital Marketing Basic Course Syllabus

MODULE 1: BASICS DIGITAL MARKETING (3 hrs)

• Introduction To Online Digital Marketing
• Importance Of Digital Marketing
• How Internet Marketing Works?
• Increasing Visibility
• Visitors’ Engagement
• Bringing Targeted Traffic
• Lead Generation
• Converting Leads
• Performance Evaluation

MODULE 2: Website Technical Skills

• HTML Basics
• CSS Introduction
• Web Graphics & Tools
• CMS Web Design Introduction
• Meta Tags

MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO) (1hrs)

• Introduction To Search Engine Optimization
• How Search Engine Works?
• SEO Fundamentals & Concepts
• Understanding The SERP
• Google Processing

MODULE 4: ON PAGE OPTIMIZATION (5 hrs)

• Meta Data Optimization
• URL Optimization
• H1, H2, H3 Tags Optimization
• Image Optimization
• Optimize SEO Content
• Check For Copy scape Content
• No-Follow And Do-Follow
• Indexing And Caching
• Creating Xml Sitemap
• Creating Robot.Txt
• SEO Tools And Online Software

MODULE 5: OFF PAGE OPTIMIZATION (8 hrs)

• Link Building Tips & Techniques
• Alexa Rank, Domain
• Authority, Backlinks
• Do’s & Don’ts In Link Building
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Press Release Submission
• Blog Commenting

MODULE 6: Channels 

• Facebook Page
• Twitter Branding
• YouTube Channel
• Content Marketing
• Mobile Marketing
• Affiliate Marketing

Professional Course Syllabus

Professional Digital Marketing Course Syllabus:

Module 1 -  Induction Program

Soft Skills

  • Goal Setting
  • SWOT Analysis
  • Business Communication
  • Time Management
  • Team Building
  • Project Management

Technical Skills

  • HTML Basics
  • CSS Introduction
  • Web Graphics and Tools
  • Bootstrap Introduction

Module 2 -  Publishing Website

  • Open Source Introduction
  • Content Management System
  • Blogging
  • E-Commerce

Module 3 -  Website Maintenance

  • Website Backup and Restore
  • Website Maintenance
  • Website Security

Module 4 - Project

  • Live Project
  • Adsense
  • Affiliation
  • Revenue making programs

Module 5 - Digital ACE

  • Branding and Awareness
  • AIDA
  • Conversion
  • CRM
  • Engagement

Module 6 - Search Engine Optimization

  • How Search Engine Works
  • Site structure and Sitemaps
  • Keyword Analysis and Tools
  • Positive ON-Page SEO Factors
  • Negative ON-Page SEO Factors
  • Positive OFF-Page SEO Factors
  • Negative OFF-Page SEO Factors
  • Rankings and Positions
  • Analyzing Tools
  • Webmaster Tools

MODULE 7: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software

MODULE 8: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting

Module 9 - Google Analytics

  • Analytics Introduction
  • Accounts, Properties and Tracking
  • Configuration
  • Goals
  • Filters and Reports

Module 10 - Social Media Optimization

  • Facebook Pages
  • Youtube Channels
  • Twitter
  • Google Plus
  • Linkedin

Module 11 - Search Engine Marketing

  • PPC Introduction
  • Google Adwords
  • Keywords Selection
  • Campaigns, Ad Groups, Ads
  • Budget and Bidding
  • Landing Pages
  • Reports and Analyze
  • Facebook Ads
  • Bing, Yahoo Ads

Module 10 - Channels

  • Email Marketing
  • Affiliate Marketing
  • Content Marketing
  • Mobile Marketing
  • Inbound Marketing
  • Google Adsense

MODULE 12: INTERVIEW PREPARATION 

  • Resume Preparation
  • Interview Question Preparation
Master Diploma Syllabus

ADVANCED DIGITAL MARKETING COURSE Syllabus:

Module 1 -  Induction Program

Soft Skills

  • Goal Setting
  • SWOT Analysis
  • Business Communication
  • Time Management
  • Team Building
  • Project Management

MODULE 2: BASICS DIGITAL MARKETING 

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How Internet Marketing Works?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Increasing Visibility
  • Visitors’ Engagement
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation

Technical Skills

  • HTML Basics
  • CSS Introduction
  • Web Graphics and Tools
  • Bootstrap Introduction

Module 3 -  Publishing Website

  • Open Source Introduction
  • Content Management System
  • Blogging
  • E-Commerce

Module 4 -  Website Maintenance

  • Website Backup and Restore
  • Website Maintenance
  • Website Security

Module 5 - Project

  • Live Project
  • Adsense
  • Affiliation
  • Revenue making programs

Module 6 - Digital ACE

  • Branding and Awareness
  • AIDA
  • Conversion
  • CRM
  • Engagement

MODULE 7: ANALYSIS AND KEYWORD RESEARCH 

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project

Module 8 - Search Engine Optimization

  • How Search Engine Works
  • Site structure and Sitemaps
  • Keyword Analysis and Tools
  • Positive ON-Page SEO Factors
  • Negative ON-Page SEO Factors
  • Positive OFF-Page SEO Factors
  • Negative OFF-Page SEO Factors
  • Rankings and Positions
  • Analyzing Tools
  • Webmaster Tools

MODULE 9: ON PAGE OPTIMIZATION 

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Optimize SEO Content
  • Check For Copy scape Content
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Indexing And Caching
  • Creating Xml Sitemap
  • Creating Robot.Txt
  • SEO Tools And Online Software

MODULE 10: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Authority, Backlinks
  • Do’s & Don’ts In Link Building
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Press Release Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting

MODULE 11 : SEO UPDATES AND ANALYSIS 

• Google Panda, Penguin, Humming Bird Algorithm
• How To Recover Your Website From Google Penalties
• Webmaster And Analytics Tools
• Competitor Website Analysis And Backlinks Building
• SEO Tools For Website Analysis And Optimization
• Backlinks Tracking, Monitoring And Reporting

MODULE 12: LOCAL BUSINESS & LISTING 

• Local Business Listing – Optimizing Your Local Search Listings To Bring New Customers Right To Your Business
• Creating Local Listing In Search Engine
• Google Places Setup (Including Images, Videos, Map Etc)
• Placing Web Site On First Page Of Google Search
• Lean To Make Free Online Business Profile Page
• How To Make Monthly Basis Search Engine Visibility Reports
• Verification On Listing , Google Reviews

MODULE 13 : GOOGLE ADWORDS OR PAY PER CLICK MARKETING(SEM) 

• Google Adwords (SEM)
• Introduction To Online Advertising And Adwords
• Adwords Account And Campaign Basics
• Adwords Targeting And Placement
• Adwords Bidding And Budgeting
• PPC Basic
• Adwords Tools
• Opportunities
• Optimizing Performance
• Ads Type
• Bidding Strategies
• Search Network
• Display Network
• Shopping Ads
• Video Ads
• Universal App Ads
• Tracking Script
• Remarketing
• Performance Monitoring And Conversion Tracking
• Reports

MODULE 14 : SOCIAL MEDIA OPTIMIZATION (SMO) 

• Social Media Optimization (SMO)
• Introduction To Social Media Networks
• Types Of Social Media Websites
• Social Media Optimization Concepts
• Facebook Page, Google+, LinkedIn,
• YouTube, Pinterest,
• Instagram Optimization
• Hash tags And Mentions
• Image Optimization And Networking
• Micro Blogs For Businesses

MODULE 15: SOCIAL MEDIA MARKETING (SMM) 

• Facebook Optimization
• Fan Page Vs Profile Vs Group
• Creating Facebook Page For Business
• Increasing Fans And Doing Marketing
• Connecting Apps With Fan Pages
• Facebook Analytics
• Data Based Management And Lead Generation
• Facebook Advertising And Its Types In Detail
• Creating Advertising Campaigns,
• Payment Modes
• CPC Vs CPM Vs CPA
• Conversion Tracking
• Power Editor Tool For Advertising
• Twitter Optimization
• Introduction To Twitter
• Creating Strong Profiles On Twitter
• Followers, ReTweets, Clicks,
• Conversions, HashTags
• Product Brand Promotion And Activities
• App Installs And Engagement
• Case Studies
• Conversion Tracking And Reporting
• LinkedIn Optimization
• What Is LinkedIn?
• Individual Profile Vs. Company Profile
• Database Management And Lead Generation
• Branding On LinkedIn
• Marketing On LinkedIn Groups
• LinkedIn Advertising
• Increasing ROI Through LinkedIn Ads
• Conversion Tracking And Reporting
• YouTube Optimization
• Channel Creation
• In Display Ads
• Video App Install Promotion
• Video Shopping Promotion
• Google Plus
• Features
• Tools & Techniques
• Google + 1
• Google Plus For Businesses

MODULE 16: WEB ANALYTICS 

• Getting Started With Google Analytics
• Navigating Google Analytics
• Traffic Sources
• Content
• Visitors
• Goals & Ecommerce
• Actionable Insights And The Big Picture
• Live Data
• Demographics

Module 17 : Google Webmaster Tools

• Adding Site And Verification
• Setting Geo Target Location
• Search Queries Analysis
• Filtering Search Queries
• External Links Report
• Crawls Stats And Errors
• Sitemaps
• Robots.Txt And Links Removal
• Html Suggestions
• URL Parameters (Dynamic Sites Only)

MODULE 18 : WEB MASTER TOOLS 

• Adding site and verification
• Setting Geo target location
• Search queries analysis
• Filtering search queries
• External Links report
• Crawls stats and Errors
• Sitemaps
• Robots.txt and Links Removal
• HTML Suggestions
• URL parameters (Dynamic Sites only

MODULE 19: CONTENT MARKETING 

• Introduction To Blogs
• Setting Up Your Own Blog
• The Importance Of SEOs
• Content Duration & The Art Of Content Planning
• Creating A Compelling Personality For Your Content
• How To Monetize Your Blog

MODULE 20: MOBILE MARKETING 

• Importance Of Mobile Marketing
• In Current Scenario
• Fundamentals Of Mobile Marketing
• Forms Of Mobile Marketing
• Geo-Targeting Campaigns For Mobile Users
• Measuring And Managing Campaign
• App & Web – Mobile Advertising
• Content Marketing
• Mobile Targeting And Segmentation
• SMS Marketing
• Case Studies On App Advertising

MODULE 21: VIDEO MARKETING 

• Importance Of Video Marketing
• Understanding Video Campaigns
• YouTube Marketing (Video Ads)
• Types Of YouTube Ads
• In-Display And In-Stream Ads
• Using YouTube For Businesses
• Developing YouTube Marketing Strategies
• Video Ad Groups
• Targeting Options
• Understanding Bid Strategies
• Bringing Visitors To Your Website
• Via YouTube Videos

MODULE 22: WORDPRESS SEO CONCEPTS 

• Using Word Press How To Do SEO Works

MODULE 23: WHATS APP MARKETING 

MODULE 24: HOW TO SELL ON ECOMMERCE 

MODULE 25: ONLINE REPUTATION MANAGEMENT(ORM)

MODULE 26: WEBINAR MARKETING 

MODULE 27: FREELANCING TECHNIQUES 

MODULE 28: LEAD GENERATION BIZ 

MODULE 29: EMAIL MARKETING 

MODULE 30: APP STORE OPTIMIZATION (ASO)

• Using Bulk Email Service To Boost Your Business

MODULE 31: SMS MARKETING 
• Using Bulk SMS Service To Boost Your Business

MODULE 32: LIVE PRACTICALS 

• Live Practical Experience

 

 

 

 

Online Training

 

 

 

 

In-Class Training

 

 

 

Regular Batch

 

 

Weekend Batch

 

 

Evening Batch

 

 

 

 

Why you would love our
Training

 

  1. Learn from industry experts
  2. Comprehensive practical training
  3. Learn A-Z of digital marketing
  4. Interactive doubt sessions
  5. Free backup classes
  6. Industrial case-studies
  7. Group & individual assignments
  8. Build your own website
  9. Feedback 8.6/10
  10. Free query support post-training

 

 

Frequently Asked Questions (FAQs)

Q1. Why Should I Join Digital Marketing Course from i7 Academy?

Ans.I7 is one of the most reputed institutes for digital marketing and other such internet marketing or online marketing courses. We do have best of faculties who do have several years of experience in digital marketing. We will teach you everything practically and on live projects. We will also teach you some hidden techniques and strategies that actually work to gain higher rankings in search engines and thus can lead to conversions, leads and sales.

Q2. Will the Digital marketing course provides me the Placement?

Ans.This course is designed in way that it will be fruitful for both the Professionals / Business people and also for the students who are fresher and would like to make their career in the Digital marketing industry. After the successful completion of the course and getting certifications, students will be easily able to get job or placement in any industry who are in need of Online marketing. We will provide you complete assistance in getting the job..

Q3. Who can join this Course?

Ans.Anyone who has the learning capacity in internet marketing field can do this course. Even if you are 10+2 and have strong determination, you can grab the concept easily. We will provide you strong foundation or base whereby you can make career in this digital marketing industry.

Q4. Can I Start earning after completion of this course?

Ans.Yes. After the successful completion of digital marketing course, you will be able to start earning using the online methodologies taught by us. If you do have a business than also you can expect great returns by making your business online and by applying the online strategies taught by us.

Q5. How much money I can expect from the Digital Marketing Industry after the Course?

Ans.One can expect good returns if they do have business. Online business can increase your sales to 30% or more. If you are looking for job than you can expect a salary of 15 - 20 thousand per month initially. That can be increased after experience.

Q6. I want to organize a workshop, seminar or corporate training at my premises or college. Can i7 do that?

Ans. Yes we do offer the facility wherein you can contact us to organize workshops, seminars or corporate training at your premises or at your college or school as well. To get more information about your course visit: http://webdesigntraining.co.in/digital-marketing-workshop/

Q7. Will I get certificate, study material, tools after the course?

Ans.Yes. You will get almost 6 certifications from Google and i7 after passing exams.

Q8. What are the Career Prospects?

Ans.You can become digital marketing analyst, SEO Team lead, SEO or PPC Trainee, Business Develper etc.

Q9. What is Trainer Profile?

Ans.Your trainer does have more than 5 years of experience in digital marketing. He is providing services for several clients. He also delivered lectures in different colleges, universities.

Our Digital Marketing Training Services will be available in:

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