Digital Marketing


Digital marketing Workshop will provide opportunity to learn cost effective proven marketing techniques using Digital Marketing. Digital marketing Workshop will offer to learn about Planning, execution and measuring the results of Digital Marketing strategies.  Topics includes Online branding and reputation,  Lead generation techniques using SEO, SEM, SMM, etc., Lead management tools CRM, Engaging Customer using News Letter, Social Media, Monitoring and measuring techniques

Who can attend this Workshop?

  • IT Students
  • Arts and Science College Students
  • Management Students
  • Fresher and Job Seekers

Workshop Features

  • 50%Theory 50% practical
  • Workshop presented by Domain Experts
  • Certificate of Excellence provided for best performers
  • Certificate of Merit provided for all Participants
  • Worksheets and Course Materials Provided
  • Live Project

Key Results of the Workshop

  • Create Skills for  Job Opportunity to become Digital Marketers and Entrepreneurs
  • Learn about Brand Building, Online Reputation and Marketing
  • Blogging Training
  • Guidance to create user friendly, multi screen Website
  • Knowledge to generate leads through SEO, SEM, SMM, etc.,
  • Resources for Customer Engagement

 Agenda

10:00 - 10:15    Motivation Session
- Ice Breaking
- Simple Secret for Success
- Setting Goals
- SWOT Analysis

10:15 - 11:30    Awareness Session
- Domain Name Registration
- Web Hosting
- Open Source Blog Web Design Demo
- Online Reputation
- How Search Engine Works
- SEO Basics
- SEM Introduction

11:30 - 11:40    Break

11:40 - 12:00    Conversion Session
- Inbound marketing Vs Outbound Marketing
- AIDA
- CRM for Lead Management
- Google Analytics

12:00 - 12:30    Engagement Session
- Social Media for Career Development
- Viral Marketing in Social Media
- Big 5 Networking
- Google, Facebook, Youtube, Twitter, Linkedin

12:30 - 1:00    Buffet Lunch

1:00 - 3:30    Hands on Practice Session
- SEO Friendly Blog Design
- Social Media Practical
- Facebook Page,
- one to one Question and Answer Session

3:30 - 4:00    Feedback and  Certificate Distribution