What is ppc marketing?
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.
PPC marketing training in coimbatore
PPC marketing training in coimbatore course cover the full range of online paid advertising, from PPC fundamentals to advanced SEM strategies and tactics. Learn Google AdWords, Google Analytics, Facebook Ads, Bing Ads & Google Tag Manager. The course is continually updated and includes current information on new PPC products and trends such as remarketing, Google AdWords Enhanced Campaigns, Expanded Ad text, Price Ad Extension, Cross-Device Conversions Tracking, New AdWords Smart Bidding and more…
In PPC marketing training in coimbatore program, you will learn how to build online marketing plan, start running your campaign on all PPC marketing platforms, how to track and improve your results.
Why we need ppc marketing training in coimbatore?
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into , to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click(ppc marketinhg)campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
What We Do?
We are a renowned PPC marketing training in coimbatore offering SEM courses such as AdWords and Bing ads, etc at affordable cost. We provide ppc marketing training in coimbatore on how to advertise effectively through text and banner ads. Our ppc marketing training in coimbatore session will practically help you out in the selection, bidding on keywords and managing the campaign effectively. Analyzing the traffic and tracking the results of the campaign will also be taught by our trainers.
How you will get benefited from our PPC marketing training in coimbatore?
A PPC campaign with poor management and bad plan can eat up your budget fast with no better revenue. As well, you will not have the better chances to get relevant traffic, customer retention and increased ROI. Only with the help of the professional ppc marketing training in coimbatore course, you will get the chance of learning the best practices of managing the PPC campaigns.
You will become the part of your business’s success after joining with us as we are not only covering the absolute basics, rather we just make you learn the complex concepts of PPC by breaking it into pieces to make you easily understand.
Our PPC Marketing training in coimbatore course will help you to
- Assess various options available in paid search marketing
- Structure your Pay Per Click campaigns targeting your niche
- Choosing your target keywords using software or online tools
- Create & optimize Google AdWords campaigns
- Set up advanced strategies in Google AdWords
- Landing page optimization to maximize revenues
- Assess cost effectiveness of your Pay Per Click campaigns
- Create effective Pay Per Click ads
Creation of Pay Per click:
Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:
Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)
There are two primary models for determining
- pay-per-click: flat-rate and
- bid-based.
In both cases, the advertiser must consider the potential value of a click from a given source. This value is based on the type of individual the advertiser is expecting to receive as a visitor to his or her website, and what the advertiser can gain from that visit, usually revenue, both in the short term as well as in the long term. As with other forms of advertising targeting is key, and factors that often play into PPC campaigns include the target’s interest (often defined by a search term they have entered into a search engine, or the content of a page that they are browsing), intent (e.g., to purchase or not), location (for geo targeting), and the day and time that they are browsing.
