How to choose Colors in Web designing

Color Scheme

web designing colors

         Web designing is the process of design a website with attractive colors .color scheme is the choice of colors used in design for a range of media. Color schemes are used to create style and appeal. Color schemes can contain different “Monochromatic” shades of a single color; for example, a color scheme that mixes different shades of green, ranging from very light (white), to very neutral (gray), to very dark (black).

Importance of color Scheme

         Choosing an appropriate color combination in the website design process is considered one of the most important elements in creating a successful website. Color scheme plays a important roles in a designing field Its interact with your customers. It serves the communication medium of our design. Visitors vist our site at first they notice a color scheme, how much attractive is this.

Choice of color has the ability to generate a positive impact to the visitor and as a result, make the visitor stay longer. Designers can still use colors to convey a message or emotion to their customers, and it’s actually a very important marketing tool that should be used by web designers.

Colors Representation

         Red : Red invokes emotion. It is a attractive and powerful and good  for websites that are focused on products meant for consumers and also for inducing a visitor to take call to action process.

         Orange: Orange invokes pleasure and ambition. It is used in websites that promote food products. It is known to promote positive thinking and increase creativity. The color also appeals to the younger generation.  Many technical companies use Orange.

         Yellow : Yellow invoke happiness and hope. It signifies cheerfulness and creativity. It appeals to children and is used in sites that promote leisure products.

         Green: Green  invokes freedom and growth. It is pleasing to the human eye and is apt for tourism sites and sites that relate to nature. Green symbolizes prosperity and wealth.  Green also invokes trust and is one of the most trendy / corporate colors.

         Blue : Blue invokes trust and reassurance. It is a conservative color with incredibly high trust value and is known to relax the nervous system. It is suitable for sites offering high- tech products and also for diet products. Many people mistakenly use blue for text color.  This should be avoided as it is not a standard color for the human eye to read with.

         Black: Black invokes security. It is useful for sites that relate to photography and art.

         Purple: Purple invokes royal, creativity. It  is used in religious sites and vacation sites.

Determine The Product:

         Choose a color that matches the product or service that you are offering.

Focus on Audience:

When deciding on the appropriate color for a website, consideration should be given to the target audience. The color used for a product focused on the elderly may not fare well with teens or younger generations. Also, over use of extremely bright colors like red, yellow, blue etc causes eye fatigue and could drive visitor away.

Background Color

We often find it helpful to have a different colour background.  By doing this, it punches the body of the website page forward and keeps the focus on the website itself.

Make Your Text Black

When it comes to reading text, people are used to reading black text.  It is the easiest on the eye.  There is no need to stray from what people have grown up using.

Types of Colors:

         Cool colors:Cool colors have a calming effect. A site dominated by cool colors can appear impersonal and cold, but used in combination with warm or neutral colors, they can be comforting.

  • Blue
  • Green
  • White
  • Turquoise
  • Silver
  • Gray

Warm colors: Warm colors convey emotions ranging from optimism to violence.

  • Red
  • Yellow
  • Pink
  • Orange
  • Gold
  • Brown
  • Black

Neutral colors:Neutral colors make good backgrounds and font colors and can serve to unify mixed color palettes.

  • Black
  • White
  • Gray
  • Ivory
  • Brown
  • Beige

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