A website with responsive web design, is a site that is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, and can give your site a number of benefits as well as being in line with Google recommendations. Still not convinced?

Need of Responsive web design

Mobile usage Increasing:

Nowadays, All of the peoples are have an own Smartphone, Usage of the smart phones still grow on higher level, and every day we are browse the internet, scroll through social media, carry out online banking and even online shop. 33% of internet users see their Smartphone as the most important device for going online, and we spend twice as long online with our Smartphone’s than laptops or personal computers. This could have a direct impact on the way we view websites.

Google’s Recommendation:

Google constantly updates its preference and the way it looks at websites, and one of the latest recommendation from the internet powerhouse is to have a responsive web design. Google now uses mobile friendliness as a ranking signal in search results. In other words, Google is rewarding sites that are fully optimized for mobile platforms. With responsive web design now the best practice for industries, its importance only increases in 2016.

What is Responsive Web Design (RWD)?

First of all…what is RWD and why should you care? Well, in the past, more than one site was built in order to accommodate different screen sizes; Responsive web design creates a system for a single site to react to the size of a user’s device—with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size. It offers an optimized browsing experience. Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.

Benefits of responsive design for mobile:

With a responsive website, the content and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling.

A responsive design can improve user experience and accommodate everyone, whether they are on a desktop or a Smartphone or tablet. In providing the best possible experience, people will have a positive opinion of your website, meaning they will most probably return.

Through ensuring that your website is responsive, you essentially only have one website instead of two. This is much more cost effective; as opposed to having a separate mobile site to maintain, you only have your main site to look after. Likewise, SEO campaigns are much easier to maintain with only one site; if you were to have a separate mobile site, you then have two SEO campaigns. A responsive website is all round much easier to manage.

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