Basics of B2B Marketing

What is B2B?


Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

  • A business is sourcing materials for their production process .
  • A business needs the services of another for operational reasons .
  • A business re-sells goods and services produced by others.

Business-to-business marketing ( B2B marketing) involves the sale of one company’s product or service to another company. B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

What kind of customer used B2b?

                B2B marketers to understand their clients’ needs before implementing any marketing or advertising tactic

  • Companies that use their products, like construction companies who buy sheets of steel to use in buildings.
  • Government agencies, the single largest target and consumer of B2B marketing.
  • Institutions like hospitals and schools.
  • Companies that turn around and resell the goods to consumers, like brokers and wholesalers.

 What types of career in B2B?

                B2B marketers are often creative-minded individuals who are comfortable working with numbers, statistics, and outcomes. Because of the varied, specific skills desired for this industry, there are a variety of careers that are involved with B2B marketing, on both the seller’s and the buyer’s side.

Marketing managers: Marketing managers  have the knowledge and training to manage and effectively strategize a B2B campaign. They have gained the marketing knowledge and managerial skills needed, and market their product or service effectively.Professionals in the marketing field should have strong communications skills, but in B2B positions, marketing managers also need a background in economics and business. This way, they can more effectively market to experts in business and government.

B2B sales representatives : B2B sales representatives  are responsible for implementing the marketing plans that are put into place for their company’s product or service. They are the ones who develop and maintain relationships with potential clients. A  B2B sales rep should have strong communication skills and be able to connect with a variety of people.

B2B Marketing Coordinator : A B2B Marketing Coordinator organizes and implements the day-to-day tasks of building and marketing a B2B brand. This position is usually in charge of communicating with a variety of people to set up tradeshows, webinars and other events. Marketing coordinators need to feel comfortable with statistics, analytics and quality assurance since they are generally responsible for the behind-the-scenes organization of an entire B2B campaign. They should also have good communication and writing skills, since they will be emailing and telephoning a variety of contacts to set up events and promotions.

Trends of B2B Marketing

                Content Marketing: Content is King –B2B we need to think about our customers and how we can add real value with the content we produce and share. This can include the creation and sharing of useful posts via social media, or generating topical and helpful blog posts.Generation of interesting interviews, images and infographs are other great ways to promote interest in your brand and industry, and build trust with your customers.

                The Power of Mobile: This is a great way that your brand can really differentiate. you might like to consider how you present your information, and how this shows up on the various and popular used devices – primarily on their smartphones. Look better than your competition, and also make it easy to interact and buy.

                Social Advertising: Like its more personal social network, Facebook, it allows you to share content and business information. Perhaps LinkedIn’s greatest advantage is the ability to target within a smaller more defined field of likely prospects. You can join groups, use your connections, post ads and reach out in more personalized ways to people who are more likely to engage.

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