This is an extremely brief introduction to SEO. It aims to inform you what SEO is, but not to teach you how to become an SEO expert. Much of the SEO process is just hard work and learning from your errors.If you do your own SEO you will still likely […]
Digital Marketing
43 posts
Do you think creating a user engaging content is a tough work? Then you are at the right place to know the secrets to keep the users engaged with your content. A recent research showed that the content marketing was 300% in 2016 but the user’s engagement was only 5%. […]
Travel and tourism industry today is one of the most affected industries by digital development. The travel and accommodation industry is one of the first ones to use digital marketing techniques in their practices to engage communities and make sure their clients have the best possible getaways. To perform well […]
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. […]
All you need is a bit of help to kick your marketing strategy back on track. And guess what? We’re dishin’ out 64 creative marketing and advertising ideas plus inspirational tips to help you bust through that brick wall, generate more leads and increase online sale . Let’s get started with… […]
Digital marketing moves at a frightening speed. Often the only way to keep up is to keep on reading. But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds. At the Digital Marketing Institute we […]
SMO (Social Media Optimization) is an important factor in your internet search rankings. This stratergy is often overlooked by many companies, even though it can help increase your position within the search rankings. In social media, there are two important search engines you have to optimize for: The search function within […]
While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. While SEO is indispensable in increasing brand awareness online, there is another relatively newer technique that is equally […]
To thrive in the online world, businesses have to create successful SEO campaigns that can bring their websites in front of their target audience. To do so, businesses use various SEO techniques and strategies that may or may not be effective. Here, we are going to discuss the three different […]
In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result as recently as 2016 are not only obsolete now, but they may even hurt your website’s rankings. We […]
For many, Google is the internet. It’s the starting point for finding new sites, and is arguably the most important invention since the internet itself. Without search engines, new web content would be inaccessible to the masses. Every search engine has three main functions: crawling (to discover content), indexing (to track and […]
Until recently, many advertisers viewed Google Ad Words and Facebook Ads in an adversarial way. The two companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the two platforms were in direct competition with one another, and that it was necessary for businesses of […]