What is the buzzword for web design for 2018?
Performance, specifically mobile performance. Every year technology trends and popular platforms drive web design trends. Last year, mobile usage outpaced desktop browsing, and the trends has only picked up massive momentum. In 2018, Web Development sees innovations that optimize mobile functionality in ways that desktops never had.
Mobile Functionality for Optimized Performance :
In its infancy, mobile design held few promises due to limited viewports and bandwidth. Now developers have ingenious tools for mobile design, and we see advancements in progressive web apps, intelligent conversational bots, and natural language processing, among others. In this two-part series, we will give an overview of the major trends for the upcoming year.
Mobile apps account for nearly 90 percent of total mobile media time. With the increasing popularity of mobile apps, developers have begun blending conventional app behaviors with web page behaviors. This hybrid is called Progressive Web App.
The Progressive Web App development will significantly enhance the performance of websites to include functions such as splash screens, push notifications, animated page transitions, and offline mode. Websites such as the Washington Post, Twitter, and Medium have already adopted progressive web apps that are easily accessible with one click.
As Progressive Web Apps increase in usage, the market will see introductions in highly refined cognitive capabilities like automation and natural language processing (NLP). Apps will learn and respond to your specific preferences. For instance, Facebook has already embraced this technology, and the site learns your interests and filters in response. This capability will quickly become commonplace.
Intelligent Conversational Bots
As developers continue to blend conventional apps and web pages, websites will have greater capabilities to support advanced functionality of apps. Again, this will be in the form of voice search, NLP, and heuristic search. The shift towards mobile browsing and feature rich platforms makes this possible.
Creative web developers will implement intelligent conversational bots in many ways. For instance, they could be integrated with a FAQ page, which would allow users to ask questions verbally rather than scrolling through a static list. In the future, websites will not simply list store hours or have a store locator. They will have virtual assistants who will have a natural conversation with you and answer your questions.
NLP – Natural Language Processing
Natural language processing complements voice search. Rather than identifying keywords and phrases the way search engines do now, an intelligent conversational bot with NLP technology will let the computer understand what the user is saying in natural language.
In our next blog post, we will take a look at more trends for 2018 such as greater use of negative space, micro interactions, meaningful scroll triggered animations, and more.
Hitting the sweet spot between a static image and a full blown video, cinematographs will take over 2018’s web design trends. Not as heavy or sluggish as a video, these quick snippets create a dynamic image – really capturing the magic of those moving photographs in Harry Potter.
Again, performance and mobile functionality are key here, so developers won’t just create cinematographs for flair; rather, they’ll be used to draw attention to critical points on the page. For example, we may create a 360-degree view of a product. We may program them to run when scrolled into view, to catch your eye at conversion points. Or, cinematographs could be used as a fun way to capture engagement, programmed to spin or dance when touched on a screen.
Meaningful Scroll Triggered Animations
Scrolled animation triggers are not new; however, in 2018 we’re using them differently. Just like with cinematographs, we’re no longer creating animation simply for flash and flare. We’re using them for a purpose. Here is a website with a great example of a scroll triggered animation is done right.
These animations will be strategic and minimalist, designed for the purpose of increasing engagement and conversions. The animation entices the user to keep scrolling, drawing them down the funnel to the conversion-point, while also educating them about the product.
These kinds of modern animations make a website super clean. Instead of a collection of menus and buttons, the site is alive. It’s an experience.
Our developers are experts at creating scroll triggered animations, which are a creative and engaging way of upgrading your current website functionality.