Basics of White Hat Seo

White Hat Seo


White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on a search engine results page (SERP)while maintaining the integrity of your website and staying within the search engines’ terms of service. These tactics stay within the bounds as defined by Google. Examples include:

  • Offering quality content and services
  • Using descriptive, keyword-rich meta tags
  • Making your site easy to navigate

Strategy for improving a website’s placement in search results include:

  • Ensuring that the title and URL include important keywords.
  • Adding sufficient relevant keywords to text on the page — but not keyword stuffing.
  • Adding links and buttons that will draw a reader deeper into the site.
  • Featuring links to social media accounts and interacting with users in those accounts.
  • Posting video content.

White hat SEO contrasts with black hat SEO, which involves exploitative and/or deceptive methods of attempting to improve a website’s search results ranking.



The white hat SEO techniques are designed to be very easy to understand and you can actually do some of them on your own if you want, which is always a major plus. This will obviously help you save money, all while making sure that they deliver the utmost efficiency.


With white hat SEO you can achieve results that last for a very long time. Not only does this offer an amazing experience all around, but it also delivers a stellar way to promote your business in the future, since the outcome will remain pretty much the same for months and years to come with close to no changes at all. In fact, most of the Search engine optimization experts use this kind of technique.


Black hat tactics are very risky and they might get you banned, but on the other hand white hat SEO is very safe and you don’t have to face any issues, unless you create them on your own. Try to build up your audience in an organic, simpler manner and the outcome will be a lot better this way. There’s also no legal danger involved, whereas black hat can be very bad to say the least.


The white hat SEO tactics are designed to help you promote something real, not a click bait. In the end, you want your business to have a great image online, and this is the only proven way to do it.


  1. Quality Content

When we first started looking at SEO as a separate entity to website build there was one phrase that we would continually hear, “content is King”, and it’s true. There is nothing more valuable you can do to optimise your site for search engines than offer unique well written content. A search engines aim is to serve up what it believes to be the most appropriate website for any given search to the end user.

  1. Use Structural (Semantic) Mark Up and Separate Content from Presentation

Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight to the content within the heading elements.

Using CSS to separate the design elements from the content makes for much leaner code and makes it easier for search engines to find what they’re looking for, which is content. Remember content is king!

  1. Titles and Meta Data

Providing pages with proper titles and meta data is essential. As discussed in the top 5 black hat SEO techniques section the meta description and meta keywords elements have been so misused in the past that Search

Engines now regard them as less important, it’s still important to use them and use them properly. Titles however still carry a lot of weight and when we think of semantic mark up it is obvious why. The title of anything is a declaration as to what the content might be, so make sure your page titles are a true representation of the content of the page.

  1. Keyword Research and Effective Keyword Use

Create your website with keywords and key phrases in mind. Research keywords and key phrases you think people might use to find your site.Single words are not always the most effective target, try multi-word phrases that are much more specific to your product/service and you’ll be targeting end users that are much more likely to want what you are offering.

Use the keywords and key phrases you’ve identified effectively throughout your website.

Assign each page 2-3 of the keywords you’ve identified and use the keywords throughout all the important elements of the page. Those are,

  • Title
  • Meta Description
  • Meta Keywords
  • Heading Elements
  • <H1>
  • <H2>
  • <H2>
  • Text
  • Alt Tag
  • Title Tag
  • Links
  1. Quality Inbound Links

Having inbound links to your website can be likened to having a vote for the good but there are good links and bad links so therefore votes for the good and votes that are bad. Good links are links from other web pages that are regarded highly by the search engines and are contextually relevant to the content of your page. Bad links are links from web pages that aren’t regarded highly or potentially banned by search engines and have no relevance to the content of your page.

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